About Us

OUR CHOICE is a plastics free, fair and circular fashion brand that believes sustainability should be accessible to everyone. Fair is one of our core values. It means that our sneakers have a fair price out of respect to workers and their local communities. We produce our sneakers in Europe in compliance with EU labour laws. By ordering circular sneakers, you are not just helping the planet – you are looking after the people on it.

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Our goal is to move the world towards a circular economy and away from the linear economy of produce-use-dispose. Our vision is for a world of circular fashion consumption, plastic & toxic-free goods. We provide beautiful and stylish sneakers made from natural materials that look great on your feet.  

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OUR CHOICE Fashion is founded in Sweden and incubated in Luxembourg. Our sneakers are produced in Portugal.