We're proud to lead the shift from
We utilize sustainable and circular raw materials that are less resource intensive and that we can control.
Designed for an optimized and an end-of-life in mind which makes our products easy to maintain, repair, upgrade or recycle.
We take full social responsibility and only produce ethical fashion in compliance with the EU-labor law
As a fashion-tech start-up we only produce what our customers really want, on digital demand.
Your product is made to last.
With our circular steps, OUR CHOICE products remain at their highest level of value for as long as possible if not for a life-time.
Instead of fast-fashion products that you use for a few months, the products from OUR CHOICE can serve you and others for many years to come through:
Re-using or re-distributing.
The product is of such a high quality that you can sell it or pass it along to charity.
Mendable so that you can wear and use a good-looking and a well-functioning pair of shoes for years to come
High-quality raw material that could be reassembled into new circular products.
All our products are fully recyclable and fully biodegradable.